Privacy Policy

1. Introduction

Dark Dragons Astronomy ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make purchases, or use our services.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account on our website
• Make a purchase or place an order
• Contact us for support or inquiries
• Subscribe to our newsletter or marketing communications
• Participate in surveys or promotions

This information may include:

• Name and contact information (email, phone, address)
• Billing and shipping addresses
• Payment information (processed securely through our payment processor)
• Account information (managed securely through our third-party authentication provider, Clerk)
• Order history and preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity:

• IP address and location data
• Browser type and version
• Operating system
• Pages viewed and links clicked
• Date and time of visits
• Referring website addresses
• Browser diagnostic and error information, including IP address, browser type, and page URL, collected to identify and fix technical issues

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. These include:

• Authentication cookies set by our authentication provider (Clerk) to manage your login session
• Analytics cookies set by Google Analytics to help us understand how visitors use our site
• Bot protection cookies set by Google reCAPTCHA v3 on forms to protect against spam and abuse. reCAPTCHA may collect browser behavior data, IP address, and device information, which is subject to Google's Privacy Policy
• Functional cookies used to remember your preferences and settings

You can control cookie preferences through your browser settings.

2.4 Device and Product Data

If you register a Dark Dragons Astronomy hardware product (such as a DragonLAIR controller), we collect device data to provide product support and improve our products. This data is linked to your user account and may include:

• Device identifiers (serial number derived from MAC address) and firmware version
• Device telemetry reported periodically, such as CPU temperature, memory usage, uptime, and WiFi signal strength
• Device logs including firmware messages and boot events (retained for 30 days)
• Device events such as status changes and settings updates (retained indefinitely)
• Ownership history, including records of device registration and transfers between users

When device ownership is transferred, the new owner's account is associated with the device. Previous ownership records are retained for support and audit purposes.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing, shipping, and customer support
• Account Management: To create and manage your account, including authentication and security
• Communication: To send order confirmations, shipping updates, and respond to your inquiries
• Marketing: To send promotional emails, special offers, and product updates (with your consent)
• Improvement: To analyze usage patterns and improve our website, products, and services. This includes associating analytics identifiers (such as Google Analytics client IDs) with order records to understand marketing effectiveness and purchase attribution
• Legal Compliance: To comply with legal obligations and protect our rights

4. How We Share Your Information

We may share your information with third parties only in the following circumstances:

4.1 Service Providers

We work with trusted third-party service providers who assist us with:

• Authentication and account security (Clerk)
• Payment processing (PayPal)
• Shipping and label generation (Shippo)
• Transactional email delivery (Mailgun)
• Web analytics (Google Analytics)
• Bot protection (Google reCAPTCHA)
• Cloud infrastructure and hosting (Amazon Web Services)
• Database services (MongoDB Atlas)
• Accounting and invoicing (Wave Apps)
• Feature management (GrowthBook)
• Video embeds (YouTube, using privacy-enhanced mode to limit tracking)

4.2 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (SSL/TLS)
• Secure payment processing
• Regular security assessments and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specific retention periods include:

• Order and financial records: Retained for at least 7 years to comply with tax and accounting obligations
• Device telemetry logs: Automatically deleted after 30 days
• Device events and settings: Retained indefinitely for product support
• Browser diagnostic logs: Retained according to our cloud provider's log retention settings

When you request account deletion, we deactivate your account. However, certain personal information (such as your name and email associated with order records) is retained to maintain order history integrity for legal and accounting purposes. Data not required for these obligations may be anonymized.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information. Please note that certain data tied to order and financial records must be retained for legal and accounting obligations (see Section 6)
• Objection: Object to processing of your information for certain purposes
• Portability: Request transfer of your data to another service provider
• Withdraw Consent: Withdraw consent for marketing communications at any time

To exercise these rights, please contact us at privacy@darkdragonsastro.com

8. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Marketing Communications

With your consent, we may send you promotional emails about new products, special offers, and other updates. You can opt-out of marketing communications at any time by:

• Clicking the "unsubscribe" link in our emails
• Updating your account preferences
• Contacting us directly

Note: You will still receive transactional emails related to your orders and account.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: